The Better swimming pools in Camden are encouraging more people to ditch TV and gaming in favour of family swim sessions.
Pool timetables at Kentish Town Sports Centre, Pancras Square Leisure and Swiss Cottage Leisure Centre include a number of family-friendly swim sessions – designed to make more people more active more often.
Our Swim for All and Swim for Families sessions encourage families to enjoy the health, social and recreational benefits of swimming – allowing parents and children to become fitter, whilst enjoying quality time together away from the screen.
The level of physical inactivity in the UK is well documented. Studies by the British Heart Foundation indicate that around 90% of 2-4 year olds, 80% of 5-15 year olds and 39% of adults fail to meet national recommendations for daily exercise.
Furthermore, in a 2017 OnePoll survey*, almost 9 in 10 people agreed gadgets get in the way of spending quality family time together, with families only spending 36 minutes together on an average weekday.
Emma Lewis, Senior Aquatics Manager at Better, said, “Family activities can often be difficult to co-ordinate, with busy households juggling schedules. Customers may have seen Swim England’s new campaign aimed at encouraging more families into the water. As the UK’s largest provider of public pools, we encourage all families to take advantage of sessions available at their local Better facility to #LoveSwimming.”
Click here for details of all of the great activities available for families in the Camden leisure centres
*2017 OnePoll survey commissioned by Discover Ferries.