Cornwall’s network of leisure centres and sports facilities will be renamed under the Better brand following the award of the contract to the UK’s largest leisure charitable social enterprise, GLL.
Customers will benefit from a new leisure card to improve physical activity and allow membership across all sites.
The 25 year contract, with 15 facilities and attractions generating over £10m annually once developments have been completed, starts on 1 April 2017 and will see members and non-members choose from a range of fitness offers – including membership of the country’s largest swim school.
The contract brings £23m of investment including £7.5m to be spent initially across seven centres (Newquay SC, Bude, Polkyth LC, Truro LC, Dragon LC, Saltash LC and Helston LC).
It is expected to increase general membership by thousands and boost swim school membership.
GLL MD Mark Sesnan said: “We are delighted to bring our near quarter century of experience and depth of knowledge of running leisure services to the residents of Cornwall via the Better brand.
“Cornwall will be the latest region to be added to our growing network of Better leisure centres from Belfast to Cardiff to Cumbria.
“We exist to get more people more active more often and are proud to show the difference our charitable social enterprise model will bring to leisure in Cornwall.”
Announcing the decision Adam Paynter, the Council’s Cabinet Member for Resources said: “We have always made it clear that we want to keep leisure centres open in Cornwall but without an ongoing subsidy from the Council. By taking the initiative, carefully considering all the options and then going through a vigorous tendering process, we are confident that in awarding this contract to GLL we will secure the future of the Council’s leisure facilities.
"The excellent staff that already work in our leisure centres will transfer over to the new operator on their existing terms and conditions.”
The leisure portfolio consists of:
- Bodmin Dragon
- Bude Splash
- Falmouth Pavilions Gyllyngdune Gardens
- Falmouth Ships and Castles
- Helston Sports Centre
- Launceston Phoenix
- Liskeard Lux Park
- Newquay Sports Centre
- Newquay Waterworld
- Par Pavilion and Running Track
- St Austell Polkyth
- St Ives