Our Better pools in Bath and Keynsham are encouraging more people to ditch TV and gaming in favour of family swim sessions as part of Swim England’s #LoveSwimming campaign.
Our Better weekly pool timetables includes a number of family-friendly swim sessions – designed to make more people more active more often. Our Swim for All sessions encourage families to enjoy the health, social and recreational benefits of swimming – allowing parents and children to become fitter, whilst enjoying quality time together away from the screen.
Families can also enjoy the safe and fun inflatable sessions such as Aqua Splash and Extreme Aqua Splash, which, depending on the session, offer family fun for those aged 5 and over. These sessions are held on a different times depending on the centre so make sure you check out your local centres pool timetable.
The level of physical inactivity in the UK is well documented. Studies by the British Heart Foundation indicate that around 90% of 2-4 year olds, 80% of 5-15 year olds and 39% of adults fail to meet national recommendations for daily exercise.
Furthermore, in a 2017 OnePoll survey*, almost 9 in 10 people agreed gadgets get in the way of spending quality family time together, with families only spending 36 minutes together on an average weekday.
Emma Lewis, Senior Aquatics Manager at Better, said, “Family activities can often be difficult to co-ordinate, with busy households juggling schedules as well as varying hobbies and interests.
“Swim for All for and fun Aqua Splash sessions at our Better pools in Culverhay Leisure Centre and Keynsham Leisure Centre are ideal for people of all ages and abilities to break from more sedentary activities such as television and gaming to enjoy the water and have fun in the company of their loved ones.
“Customers may have seen Swim England’s new campaign aimed at encouraging more families into the water. As the UK’s largest provider of public pools, we encourage all families to take advantage of sessions available at their local Better facility to #LoveSwimming.”
Why not take a look at other swimming activities across all our centres in Better UK by clicking below: