The UK’s Most Popular Olympic Sports Revealed

The Olympics are the pinnacle of sporting competition, and this year, once again, millions around the world will tune in to witness the best athletes compete to claim glory and win gold.

Team GB have won close to 1,000 medals at the Olympics since its inception and will be looking to add to that tally this year – but which sports have got the UK most excited this summer?

To discover the answer to this question, we explored the most popular sports and Team GB athletes at this year’s Games based on their online search interest, creating a ranking of those at the top.

The ranking looks outside of the classic ‘big four’ sports of football, boxing, golf, and rugby, seeking instead to focus on the less mainstream sports associated with this huge international tournament. The research found that, so far this year, there have been an average of 368,000 searches per month for kayaking, and 201,000 searches for tennis, followed by 90,500 searches for both basketball and swimming, and 60,500 searches for both badminton and cycling.

Sport

Avg. monthly searches

Kayaking

368,000

Tennis

201,000

Swimming

90,500

Basketball

90,500

Cycling

60,500

Badminton

60,500

Fencing

49,500

Gymnastics

49,500

Skateboarding

49,500

Climbing

40,500

Taekwondo

40,500

Marathon

33,100

Athletics

33,100

Volleyball

27,100

Surfing

27,100

Wrestling

27,100

Canoeing

27,100

Baseball

27,100

Karate

22,200

Archery

18,100

Equestrian

18,100

Hockey

18,100

Judo

18,100

Triathlon

18,100

Shooting

18,100

Table tennis

18,100

Diving

14,800

Handball

12,100

Rowing

9,900

Water polo

9,900

Synchronized swimming

4,400

Weightlifting

3,600

Modern pentathlon

2,900

Break dancing

2,900

Artistic gymnastics

1,300

Artistic swimming

1,000

Meanwhile, we investigated the popularity of all Team GB athletes, finding former tennis Gold Medalist, Andy Murray, on top, followed by British number 1 in women’s singles tennis, Katie Boulter, and fellow British tennis player, Jack Draper.

Rank

Athlete

Sport

Avg monthly Search Volume

1

Andy Murray

Tennis

368000

2

Katie Boulter

Tennis

201000

3

Jack Draper

Tennis

165000

4

Tom Ford

Rowing

90500

5

Dan Evans

Tennis

60500

6

Charley Hull

Golf

49500

6

Molly Caudery

Athletics

49500

6

Tommy Fleetwood

Golf

49500

7

Tom Daley

Diving

40500

8

Adam Peaty

Swimming

33100

8

Heather Watson

Tennis

33100

8

Keely Hodgkinson

Athletics

33100

9

Cam Norrie

Tennis

22200

9

Charlie Brown

Pentathlon

22200

9

Matt Fitzpatrick

Golf

22200

9

Sarah Jones

Hockey

22200

9

Sky Brown

Skateboarding

22200

10

Ellie Kildunne

Rugby Sevens

14800

10

Helen Glover

Rowing

14800

10

Josh Kerr

Athletics

14800

With average monthly searches for all the Olympic sports adding up to over 3.4 million - an almost 10% increase from the lead up to the last Olympics—it is clear how keen the country is to see all the fantastic athletes and sports on show.

From tennis and badminton, to cycling and the many water based and swimming sports on show, Better offers facilities across the country for 95% of all the Olympic sports, so will be more than ready to accommodate those inspired by the Olympics this summer.

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