Take a look at a few examples from the wide range of events we've hosted here at Lee Valley VeloPark, in Queen Elizabeth Olympic Park, Stratford. No matter if it's an international crowd or a local community event, we hope from these you'll find inspiration on how you can create your own amazing event experience with us.
A record breaking year for iceBike at Lee Valley VeloPark
IceBike 2025 returned to Lee Valley VeloPark for its second consecutive year, delivering two days packed with cutting edge cycling innovation, unmissable networking opportunities, and exclusive access to the latest gear. From hands on demos of the newest tech to expert led seminars offering real industry insights, this year’s show pushed the bar even higher.
The buzz hit its peak on Thursday, as the final day saw a record breaking turnout with over 800 visitors engaging directly with top tier brands from the Madison and Sportline portfolio. Across both days, attendance surpassed expectations, with an estimated 550 on day one and 250 on day two - a strong showing that reflects the growing momentum within the UK cycling industries.
This year’s seminar lineup drew packed crowds, with the State of the Industry Panel shining a spotlight on the trends shaping 2025. Key voices included Shimano Europe President Marc van Rooij, Park Tool CEO Eric Hawkins, Elite Sales Manager Peter Lago, Bikeability CEO Emily Cherry, Basil Export Manager Robert Scholten, Jonathan Harrison from ACT, Peter Eland from the Bicycle Association, Joyriders CEO Mariam Draaijer and Madison’s own CEO Dominic Langan.
Madison CEO Dominic Langan, said: “The atmosphere throughout the show was incredibly positive, and there’s a real sense that the UK and Irish cycling industries are back on the rise. 78% of those who registered attended - our best turnout yet.”
Transforming Lee Valley VeloPark into a sleek, professional show space for iceBike 2025 was no small feat. Completed in just a day and a half, the ambitious build demanded meticulous planning and expert collaboration. At the forefront was Tecna UK, responsible for the custom exhibition stands and layout design.
Power infrastructure was handled by Midas, who fed off the venue’s 32amp 3 phase supply, distributing 13 amp outlets to stands for lighting, TVs, POS systems, and iPads - ensuring a reliable power supply and a smooth experience for exhibitors and visitors alike.
Lighting throughout the venue used the standard 300 lux setup, with Tecna UK adding tailored stand lighting around the Track Centre to highlight key exhibits. Wise Security played a crucial role in stewarding the event, managing entry points and vehicle movement.;
As for the layout, the arena was designed with a clear vision - from initial floor plans to final execution, the team delivered a seamless visualisation to realisation process.
Highlights