Vauxhall brings exclusive Astra PR event to Lee Valley VeloPark

The event welcomed established motoring media outlets and influencers to the venue, giving guests the chance to experience the new vehicles through a mix of presentations, displays, test drives and unique venue activities.

Two static vehicles were displayed in the Track Centre, with a further 24 vehicles positioned on the Front Plaza. Guests also took part in test drives to Epping Forest, photo opportunities on the Road Circuit and Flying Lap sessions on the Velodrome Track.

Team GB’s Ed Clancy joined the event, riding with attendees during the Flying Lap sessions. Team GB co-sponsored the event with Vauxhall, highlighting their ongoing partnership.

What began as a smaller booking for private track hire and concourse meeting space developed into a full PR event, with exclusive hire of the Main Arena, Road Circuit and Front Plaza exhibition space from 09:00 to 15:00 across both days.

The event showcased the flexibility of Lee Valley VeloPark as a venue for brand activations, product launches and large scale corporate events.