GLL and Coram Celebrate Big Adoption Day

Today (21 January) to mark Big Adoption Day 2026, charitable social enterprise and leisure operator GLL and the UK’s first children’s charity Coram have announced a new partnership, offering 500 free three-month memberships to ‘Better’ leisure centres for adoptive families in London and across the country.

The partnership launched at an event this morning at Sobell Leisure Centre in Islington, where adoptive families enjoyed the centre’s new active play zone including treehouse playrooms, climbing and a sensory room.

As part of the initiative, GLL is offering adoptive families free access to its 250 Better leisure centres across the UK for three months, enabling them to visit every gym, swimming pool and attend any fitness class without any extra cost or time restrictions. The offer also includes access to over 30 soft plays and trampoline parks, and access to the Better UK app.

The free memberships are open to adoptive families across England and Wales, who adopted through Coram or another voluntary adoption agency within the Consortium of Voluntary Adoption Agencies (CVAA).

A report by Coram and Stormbreak published last year by the Local Government Association* warned that care-experienced children and young people are a ‘hidden group’ whose needs and experiences are often overlooked in physical activity policy and provision. It highlighted the importance of prioritising movement in the lives of young people with care experience to support physical and mental wellbeing and called for care-experienced children and young people to have better access to physical activity.

Today for Big Adoption Day, an annual campaign led by the CVAA and Coram, adoption agencies across the UK are hosting in-person and online events in their local areas, and celebrating the real-life stories of families who have adopted, to encourage anyone interested in exploring adoption to find out more.

There are currently 3,000 children waiting to be adopted across England, of which half have been waiting more than 18 months since entering care (1,500)**. There is an urgent need for more prospective adoptive parents to come forward to provide permanent, loving homes for these children.

Dame Carol Homden, CEO of Coram, said: “We are delighted to collaborate with GLL this Big Adoption Day and to highlight this wonderful offer for adoptive families across the country. We know this will make a huge difference for families, enabling them to enjoy activities together and helping to boost their physical and mental wellbeing.”

Joseph Rham, Customer and Communities Director at GLL added: “We are delighted to be supporting Coram and the work it does raising awareness and facilitating adoptions across the UK. We know the huge mental and physical benefits that access to sports, fitness and wellbeing activities can have on all sections of society. When we became aware of the research undertaken by Coram showing that care-experienced children often miss out, we wanted to help, both by promoting Big Adoption Day and providing free access to our leisure facilities to adoptive families.”

The charity’s research underlines the huge benefits that physical activity has on care experienced children and as the UK’s largest public leisure operator and a charitable social enterprise it is important to us that we help improve access to sports and leisure facilities.