We are pleased to confirm that Better has won the contract to manage Camden Council’s leisure centres for another 10 years – boosting activity levels in the community. This portfolio will include a brand new facility in Kings Cross comprising of gym and sport halls which will have a two phased opening starting towards the end of 2020.
Better is the customer brand of leading charitable leisure social enterprise GLL – the company will invest £18.9 million over the next decade as part of Camden Council’s funding of public services in the borough.
Councillor Jonathan Simpson, Cabinet Member for Promoting Culture and Communities said: “Our new contract focuses on opening up health and wellbeing opportunities for all residents, whether that’s in a gym or in their community. This follows a comprehensive engagement with residents to find out what type of activities they wanted from their leisure centres.” Read the full Camden Council press release here.
Better will deliver an inclusive programme that provides a range of physical activities and sports for the whole community, as well as undertaking improvements to make the borough’s centres even more welcoming, family friendly, and better geared towards social activities.
GLL CEO Mark Sesnan announced: “Building on our existing successful partnership with Camden Council, we will be implementing new and innovative ways get Camden’s citizens more active, in particular those who traditionally do not participate in sport and physical activity.”
Better will activate local Camden communities who traditionally have not engaged in sport or exercise – taking its lead from the successful Better in the Community Estate Based Cricket programme at Cumberland Market.
Other initiatives include grants of up to £1500 from the Camden Physical Inclusion Fund and crowd funding from the GLL Community Foundation, helping to bring local communities together around activities, learning and play.
Camden residents can look forward to a variety of projects to tackle inactivity; This Girl Can (Muslim focus) project, mental health inclusive projects, disability projects, LGBTQ+ inclusive projects, youth projects and older adults’ projects.