Better signs exclusive offer with Gympass
Better leisure centres and gyms have signed an exclusive three-year deal with Gympass, to offer corporate users access to over 200 Better facilities across the UK.
Better operates as a Social Enterprise and is the UK’s largest provider of municipal leisure facilities comprising gyms, leisure centres, swimming pools, tennis courts and lidos. Flagship venues include the London Aquatics Centre, Manchester’s HSBC UK National Cycling Centre, London Fields Lido and Surf Belfast.
With a wide variety of locations spanning Newcastle to Cornwall and Essex to Cardiff and situated in rural, suburban and city centre settings, Better facilities are ideally located to appeal to today’s hybrid, corporate workforces. While the diversity of products on offer - ranging from group exercise classes, to racquet sports and swimming lessons will ensure the Better offer appeals to a wide range of Gympass users.
Over the past 18 months Gympass has continued to grow its offering, adding a 360-degree platform covering fitness, mindfulness, wellbeing and nutrition. Combining both digital and in-person services, Gympass is now the world’s largest corporate wellbeing platform servicing millions of employees.
Joe Rham, Customer Experience Director for Better said: “We decided to work with Gympass because of its unique model that is based around removing the barriers to exercise; so helping us reach the physically inactive and recruiting a new cohort of members.
“We’ll be working with Gympass as our exclusive partner, focusing on increasing participation within the corporate sector. As a result of the Coronavirus pandemic, businesses are increasingly recognising the importance of a healthy and active workforce. Through our collaboration, many more businesses and their employees will benefit from easily accessible facilities, with a comprehensive range of activities on offer.”
Eamon Lloyd, Gympass Head of Partnerships for Europe said: “In this ever-changing climate, employees’ mental and physical wellbeing should always be at the forefront of employer activity. For that reason, we are constantly looking to expand our corporate wellness offering to ensure employers can easily provide their workforce with access to a form of wellness they enjoy.
“We’re thrilled to be adding GLL to our growing portfolio of over 50,000 wellbeing partners globally. GLL’s extensive leisure offering through its Better sites will be valuable in aiding both active members and employees that don’t currently partake in an active lifestyle, a way of adding exercise and wellness to their routines.”