Better Supports 'One Million Step Challenge'

'Better' is joining forces with the charity Diabetes UK this summer in support of their ‘One Million Step Challenge’.

The initiative runs from 1 July to 30 September 2025 and involves completing an impressive one million steps over the three months - equivalent to around 10,000 steps a day. 

Better is inviting staff and customers across the UK to join in with the campaign to raise vital funds for those affected by diabetes. As an incentive, free four-month leisure centre memberships are being offered to anyone who signs up along with a wealth of training tips and online classes via its ‘Better’ app.

Money raised will support pioneering research that will bring us closer to the day where diabetes can do no harm.

Joseph Rham, Better’s Customer and Communities Director said: “We are delighted to be supporting Diabetes UK’s Million Step Challenge.  Walking is the most accessible way for people to engage with exercise, it’s something that can be done without preparation or training and regardless of fitness levels, making it the ideal fundraising mechanic.

“Walking can be enjoyed in the open air, or on the treadmill in a gym or leisure centre. That’s why we are promoting this initiative to the numerous walking clubs that are based within our facilities and offering a free leisure centre membership to anyone who has signed up for this worthy challenge.”

Diabetes UK estimates that more than 4.6 million people in the UK are now living with a diagnosis of the condition. Taking part in the One Million Step Challenge helps to support the charity’s work and helps people get the care and support they need.

In addition, the challenge is inclusive and allows people to take part wherever and however it suits them - whether it’s in their front room or local park, in the gym or in the garden, alone while listening to music, chatting with friends or stepping with colleagues. 

Diabetes UK ambassador and television presenter Craig Rowe said: “After finding out I had prediabetes, I have seen first-hand how things like staying active can improve your health. That’s why I’m taking on the One Million Step Challenge this year, to support the incredible work of Diabetes UK and keep myself moving. I’d love for others to join me on my stepping journey!”

In addition to the original One Million Step Challenge distance, there are two others to choose from, of varying difficulties. Participants new to stepping can take on the half million challenge – about 5,400 steps per day. And experienced walkers looking to push themselves further can choose to take on the 1.7 million step challenge – the equivalent of walking from Land’s End to John O’Groats.

The One Million Step Challenge is free to sign up to, and no minimum sponsorship is required. To register visit step.diabetes.org.uk