GLL to Host City Hall Project to Expand Basketball in London with £1 Offer

Better will host basketball sessions for £1 this winter/spring as part of a groundbreaking city-wide initiative to get more young people playing Basketball in London.

Enabled through a link-up between The GLA and NBA, ‘NBA Court Time’ offers affordable indoor sessions to keep Londoners active.

Better will deliver these across five leisure centres in Camden, Greenwich, Hillingdon, Enfield and Newham in collaboration with the London Coaches Program, targeting youth, juniors and adult participants, while also offering women-only sessions.

https://www.better.org.uk/what-we-offer/activities/basketball#nba

£2 million is being invested by City Hall to improve Basketball facilities across the capital and create more opportunities for young people to get involved in the sport.

The plans also include a £1 million ‘London Coaches Programme’ delivered by the NBA.

Andrew Clark, Head of Aquatics & Sport at Better said: “Legacy is always at the core of what we do at Better, and we are very excited about hosting this great project to expand the provision and grow participation in Basketball at our 'Better' Leisure Centres across the capital.

“We are committed to sustaining and growing sessions beyond the £1 offer and we are looking forward to continuing to support Basketball at all levels through 2026 and beyond.”

Basketball sits behind only football as the second-most popular team sport for young people in England, with 1.15 million playing on a weekly basis, while its diverse reach has seen NBA fandom among UK adults grow by 24 per cent in the last three years alone. London is home to more than 500,000 active players across community, club, and school programmes.

https://www.better.org.uk/what-we-offer/activities/basketball#nba