Generous Better customers descended on Bethnal Green’s iconic York Hall to raise vital funds and awareness for World Cancer Day (4 February).
The fundraising event hosted jointly by leisure operator Better and Cancer Research UK saw dozens don face paint and grab glow sticks to take part in a special Fit Beats group fitness class – breaking a sweat in the name of charity.
Better, the UK’s largest leisure charitable social enterprise and Cancer Research UK recently announced a new corporate fundraising partnership – with several events and initiatives lined up throughout 2018, to help beat cancer sooner.
The historic East London venue was chosen to host the new partnership’s inaugural event, with both members and non-members invited to join an adapted version of Better’s popular Fit Beats class. A great class for cardio fitness and coordination, Fit Beats uses drum sticks and body movements to music, for a high energy full body workout.
For this special event, the lights in the famous York Hall were switched off, which was instead lit up by neon face paints and glow sticks - used to replace the class’ conventional drum sticks, illuminating the hall throughout the hour-long session.
Wendy Edwards, National Fitness Class Manager at Better, said: “We were delighted to welcome so many local people - as well as our colleagues from Cancer Research UK, to this event, raising awareness of World Cancer Day. It was great to see so many people coming together and embracing the colourful theme of the event, which reflected the wider aim of uniting against cancer.
“We are hugely excited for the coming months, working alongside Cancer Research UK, to raise crucial funds and awareness, whilst encouraging more people to be more active, more often.”
For more information on Better’s partnership with Cancer Research UK, click here.