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Better have teamed up with Public Health England (PHE) and Disney UK, with support from Sport England, to promote the launch of a national Change4Life 10 Minute Shake Up campaign to help get the nation’s children active.


Building on five successful years, the 10 Minute Shake Up (10MSU) is back. It aims to get primary school aged children more active by playing Disney-themed 10 Minute Shake Up games.


This year children will be inspired by their favorite characters and stories from Disney and Pixar and Disney: Toy Story 4, Incredibles 2, Frozen, and The Lion King. By playing 10MSU games, children will develop and practice the skills they need to build key physical attributes of strength, stamina and agility. Ultimately, the campaign aims to act as an inspiration and gateway to other physical activities and sports.


Evidence shows that activity is crucial for healthy living: active people live longer and have better physical and mental health. Being active helps children to maintain a healthy weight, build social skills, boost self-confidence and mental wellbeing, and improve bone and heart health.


Children and young people should achieve a total of at least 60 minutes of moderate to vigorous physical activity each day, but many children and young people in the UK are not achieving this recommended target. Only approximately 20% of boys and 14% of girls aged 5-11 met national activity targets in 2012. Physical activity levels appear to be reducing as children get older, with a steep decrease occurring amongst teenage girls.



For more information about the Change4Life campaign visit their website.




All children and young people should minimise the amount of time spent being sedentary (sitting) for extended periods. There are many other ways children can be physically active including:

  • Riding a scooter
  • Rollerblading
  • Hopping and skipping
  • Trampolining
  • Sports such as gymnastics or tennis
  • Walking